Creative work

9
January

My portfolio as a copywriter in team with Fred Van Hoof the last years.

 

CNCT. “L’envers du décor.” euro rscg 360 (Paris).


 

CNCT “brisons le cercle”. euro rscg 360 (Paris).


 

Mio GPS buzz film “fly”


 

TGV

 

Hyundai press

Hyundai radio “les regrets”:

 

Pure FM cinéma


Pure FM Press campaing.

 

 

Olympic Games

BOIC_piscine

Comité Olympic belge.

 

 

MediaMarkt TV “les deux”

Image_5


 

 

Loudspeakers


 

 

Dexia Corporate TV

Image_2


 

 

I.P. presse

 

 

Hyundai radio “promos”

 

 

Dexia Home & Hamily radio:

 

Axion, banque des jeunes. Opération festivals.

 

Self-defense posters.

selfdefense_blog

 

Brussels Airlines press.

 

Ketnet+


Ketnet__DEF

 

 

Flair. Les femmes ont leur propre logique. (Calories par position.), fév. 2011

Flair_Kama

Flair NL press.

 

3 Suisses (older work)

 

VW, Audi, Porsche (older work)

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From copy to strategy

In 19 years of copywriting, I have seen hundreds of briefs and thought about nearly as much creative strategies. From copy to creative strategy, there is only one step.

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