How to tell an entire novel in one visuel?




Chip Kidd is one of the most prolific book cover designers in American design history. He started designing covers for Knopf in 1986, where he was responsible for 75 book covers a year. He is still employed at Knopf as art director. He’s brilliant and funny, but what he says is really close to our work too. Take 15mn to lough with him, you won’t regret it. Chip Kidd in TED.

A Chip Kidd jacket is unexpected and perfectly right for the text within. Jurassic Park, Naked by David Sedaris, 19Q4… His book covers continue to influence designers and pop culture and many of them are widely imitated.

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From copy to strategy

In 19 years of copywriting, I have seen hundreds of briefs and thought about nearly as much creative strategies. From copy to creative strategy, there is only one step.

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